The Four Key Functions help you organize all of your work processes. The default categories are:
- “Guiding” the Business: Processes used to “guide” the business and its employees, like employee management and strategy
- “Getting” the Business: Processes used to “get” new business, like marketing, advertising, lead generation, and sales
- “Doing” the Business: Processes used to “do” or perform the work of the business, like operations and production.
- “Running” the Business: Processes used to “run” or support the business, like administration, finance, HR, and IT.
You can rename these functions to better fit your business needs. Common alternatives include:
- Guiding the Business → Strategy & Management
- Getting the Business → Advertising & Sales
- Doing the Business → Operations or Service or Delivery
- Running the Business → Administration & Finance
To Edit a Four Key Function title, click “Edit Function Title” from the Four Key Functions page.
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