Introduction: Learn what the Four Key Functions are.

The Four Key Functions:

The Four Key Functions are used to create and organize all your work processes. These are the Four Key Functions that are set as a default to every account.

• • “Guiding” The Business

• • “Getting” The Business

• • “Doing” The Business

• • “Running” The Business

The “Guiding” The Business function should contain processes for business strategy and employee management. Processes used to Guide the business and its employees.

The “Getting” The Business function should contain processes for marketing strategy, advertising, lead generation and sales. Processes used to Get new business.

The “Doing” The Business function should contain processes for delivering the businesses products or services. Processes used to Do or preform the work of operations, production and/or service.

The “Running” the Business function should contain processes for administration, finance, human resources and information technology. Processes used to Run/Support the business.

The Four Key Function titles can be edited and changed from Guiding, Getting, Doing, Running to whatever you prefer. They are most commonly changed in the following way:

• • from {“Guiding” The Business} to {Strategy & Management}

• • from {“Getting” The Business} to {Advertising & Sales}

• • from {“Doing” The Business} to {Operations} or {Service} or {Delivery} etc.

• • from {“Running” The Business} to {Administration & Finance}